Idea Development
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Overview
Subject area
MCA
Catalog Number
B2002
Course Title
Idea Development
Department(s)
Description
Students will learn how to transform a strategic message into a "big idea" that helps to create and nurture a brand's essence as it captures the consumer's imagination. This process- and critique-based course explores the distinction between strategic language and creative expression. Case studies as well as self-generated content will be used to teach students the basics of idea generation, how to recognize "big ideas," and how to critique them in order to keep the message on strategy and make the work better.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025859