Relationship Building
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Overview
Subject area
MCA
Catalog Number
B3001
Course Title
Relationship Building
Department(s)
Description
To understand an advertising client's business needs, one must under-stand how the client does business. Students will learn about advertising from within the context of marketing, business and commerce. An em-phasis will also be placed on vendors/suppliers beyond the client, group dynamics, various selling and negotiation techniques as well as dynamic new ways to package client presentations.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025859