Multi-Media Executions
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Overview
Subject area
MCA
Catalog Number
B3011
Course Title
Multi-Media Executions
Department(s)
Description
An advanced studio course that allows copywriting students to further refine rough campaign concepts in the creation of multi-media executions - from traditional print and broadcast to new media hybrids and more interactive advertising. Emphasis will be placed on developing a writer's "voice" as students exploring the convergence of brand and page personality in a series of individual projects.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025859