Branding Influentials
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Overview
Subject area
MCA
Catalog Number
B3020
Course Title
Branding Influentials
Department(s)
Description
This course Examines how to identify, cultivate and engage influencers who can help a company or business advance its brand in the marketplace. The class examines the role of influencers in media, the digital sphere (professional bloggers, citizen experts) and industry professionals/celebrities, and CEO’s. Students will become proficient in developing targeted media lists using media databases and understand social media listening using the latest software to monitor the digital influencer space in identifying trends, understanding the news value, context and flow of information, and utilizing feedback to adjust an organization’s digital media strategy to an equilibrium state.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3