Strategic Media
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Overview
Subject area
MCA
Catalog Number
B2050
Course Title
Strategic Media
Department(s)
Description
While Marshall McLuhan may have stated that "the medium is the message" back in 1964, achieving communication goals in today's media landscape has never been more challenging. This course will examine the convergence of media and creative solutions to meet strategic ends as students study media outlets, planning, and buying.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
025859