Bic Campaign Practicum - Not For Profit
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Overview
Subject area
MCA
Catalog Number
B3201
Course Title
Bic Campaign Practicum - Not For Profit
Department(s)
Description
Working in teams as competing, fully functioning "communications firms," students take this course in their penultimate semester to work on a semester-long project: an integrated marketing communications campaign for a non-profit organization (selected and coordinated by the instructor). Final projects will act as content for student portfolios required for completion of the program.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
016368