Special Topics: Digital Integration
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Overview
Subject area
MCA
Catalog Number
B8501
Course Title
Special Topics: Digital Integration
Department(s)
Description
This intensive three session, one-credit course will dive into Digital Marketing’s interdependence with other forms of brand communications. This course will provide you with the vocabulary and concepts behind both the strategic and tactical implications of consumer behavior in the digital space.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
1
Maximum Units
1
Academic Progress Units
1
Repeat For Credit
No
Components
Name
Lecture
Hours
1
Requisites
025859