Special topics: Insight Intensive
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Overview
Subject area
MCA
Catalog Number
B8507
Course Title
Special topics: Insight Intensive
Department(s)
Description
The purpose of this course is reach a deeper understanding of what it takes to turn observation and information (i.e., data) into a powerful insight. Such *Aha!* moments lead to strategies and executions that drive new behaviors, products, solutions, experiences, communications. They are critical to writing a powerful creative brief and executing work that appeals on a gut level, where decisions are made.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
1
Maximum Units
1
Academic Progress Units
1
Repeat For Credit
No
Components
Name
Lecture
Hours
1