Special Topic: Marketing Innovations and Trends
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Overview
Subject area
MCA
Catalog Number
B8519
Course Title
Special Topic: Marketing Innovations and Trends
Department(s)
Description
The explosion of communication platforms has revolutionized how people are talking to each other, buying goods, and consuming information. Constant innovation challenges regulators and marketing practitioners as consumers are engaging with brands in new ways and expecting more in return. This one-credit intensive will explore the major marketing trends and innovations as we consider their strategic and tactical implications, preparing students for success in the digital space and the marketing ecosystem.
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
1
Maximum Units
1
Academic Progress Units
1
Repeat For Credit
No
Components
Name
Lecture
Hours
1