Branding and Integrated Communications

The Master of Professional Studies in Branding + Integrated Communications (BIC) is a portfolio-driven graduate program that uniquely combines three critical disciplines in a collaborative and cross-disciplinary environment. BIC students gain shared foundational knowledge as well as specialization depth in one of four areas (Creative, Management/Strategy, Media, and Public Relations) in order to determine how communication creates meaning and adds value to a company, for the consumer, and in society.